In June, the 66th Cannes Film Festival took place in southern France, attracting the business elite that come there to collect their Oscars of advertising and communication and to draw the trends for the nearest future. After doing a little research, we picked out the biggest trends – feel free to read and take them into account.
The largest companies are increasing their investments in series of high-quality articles and video stories where they teach how to use their products or services. Adapt it to your situation. For example, show clients how to make best use of your event: where and at what angle to set up tents, how to reach this or that space, etc. Give them content that will help the spectators enjoy the event.
The statistics are clear: the millennials are more likely to choose those products or services whose brands are socially friendly, whose work is meaningful and contributes to the public good or the global well-being. Although events are attended by various generations and not just the millennials, by doing good you can expect similar returns irrespective of the age of your audience. You can start from small trendy details, such as reduction of the use of plastics during your events.
A sense of purpose is inseparable from honesty, senses, and emotions. They penetrate the advertising world as well. The advertisements presented at this year’s Cannes festival had a special focus on thought-provoking stories that touch human emotions. The ads moved from comedy to drama. So we need more drama!