Our team visited Manchester to attend the largest meeting of ticket distributors in Europe – The Ticketing Business Forum. We are eager to share the relevant news and main trends. We are eager to share the relevant news and main trends.
3D visuals for halls are quickly getting more popular. Such visuals not only help attendees (especially the new ones) to find their way in the hall more simply and quickly, but can also show the view he/she will see by choosing one seat or the other.
In the future, we will look for and buy tickets by using our voice. More and more households have a new roommate virtual assistant Alexa, Siri or Google Assistant. It is estimated that today there are some 100 million smart devices with Alexa and 1 billion devices with Google Assistant. At least half of them made a purchase last year. Furthermore, another step was taken – last year, the London Theatre became the first in the world to allow customers to purchase tickets via Alexa device. Which one will be next?
We mentioned many times before that data are the new power. Collect the contact details of your buyers, visitors or people who are just interested in you. You can do that by using various loyalty programmes (cards, clubs, etc.) and games. Of course, if you want results, it is not enough to simply collect the contact details. They must later be effectively used for marketing purposes.
Convenience is key. Modern consumer has neither time, nor patience to find for information or ways on how to make one action or another. Everything you offer and produce must be easily accessible, very clear and conveniently used. You probably do not have to be reminded that everything must be adapted for mobile devices as much as possible?
Don’t be afraid of new event formats. In the global entertainment market, there is a rapid increase in popularity of various e-sports, niche festivals, young talent shows, etc. Do not be afraid to try out new things and to surprise.
An event is a few hours of vacation. A change in the behaviour of spectators has also been noticed. For them, it is important not just to participate, but to immediately share their impressions, emotions and, of course, complaints, if anything made them unhappy. In a busy society, even a few-hour event becomes a holiday. To view your event from your visitors’ perspective, you firstly have to think about it as you would about vacation.
Sell not just a ticket… European trends are such that even the largest national halls and theatres allow more commerce. They produce and sell their unique souvenirs, allow caterers or other organisers offering additional services (for example, accommodation, transportation, etc.). Go this route – it has already been tried and tested.