The number of events grow more quickly than the number of business that can and want to be their sponsors. Experts have noted that, as the advertising noise increase and the consumers become more and more immune to it, businesses find events increasingly important and useful.
But for these theoretical insights to become real financial sponsorship, smart effort from the organiser is needed. What are the most important things to consider? We have been looking for an answer ourselves and consulted the Comic Con Baltic organisers who have plenty of experience in working with sponsors.